Offline Branding has many components some of these are: Conventional Print, Radio and Television Branding
also Billboards, Coupons and Vouchers. Offline Branding is promoting something which doesn't consist of using a computer to advertise or get peoples attention.
Which as you can see consists of Seven elements, these elements are:
Advertising, Public Relations, Direct Marketing, Sales Promotion, Event
Marketing, Digital Marketing and lastly Personal Selling. These seven elements are a
specific mix a company uses to pursue its advertising and marketing objectives.
Chaffey (2011: 420) states that "the 4P's
have been extended to the 7P's by including three other elements that
better reflect service delivery" The new marketing mix consist
of the following: Product, Promotion, Price, Place, People, Process
and Physical Evidence. The marketing mix is applied frequently to
organisations when developing new marketing strategies for their
products of services. Kumar (2010: 45) states that the marketing mix
"sets out the marketing variables that your business needs to
understand and control in order to achieve your overall business
objective" The 7P's are part of an organisations planning
process and therefore the planning takes time and effort this allows
an organisation to have a competitive advantage because they have
planned thoroughly and through-out the process
References:
Chaffey, D. E-Business & E-Commerce Management: Strategy, Implementation and Practice (2011, Page 420)
Kumar. Marketing of Hospitality and Tourism Services (2010, Page 45)
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