Lecture 2 - Algorithms, (SEO) Search Engine Optimisation, (PPC) Pay Per Click and Viral Marketing

To make a computer do anything in which you want it to it needs to follow a program. A program is when you tell the computer step by step what you want it to do, it then follows these steps mechanically to accomplish the end goal."The algorithm is the basic technique used to get the job done". Google for example, if you wanted to search algorithms you would use google, that is a natural search, and by fact google is the most searched. According to a blog written by Chris Heiler in 2013, Google released a new Algorithm called "Hummingbird"  (for "precise and fast" per google) It's estimated that Googles "Hummingbird" algorithm went into effect around August 2013 and this new algorithm will impact approximately 90% of all search results. LandscapeLeadership is the website in which this journal is written believe that they have had a dramatic increase in views due to "hummingbird" and below is a screenshot from their HubSpot dashboard illustrating their organic search traffic increase.

Search Engine Optimisation (SEO) and Pay Per Click (PPC) are ways of boosting traffic to your website. PPC is where you can pay for traffic using advertising programs or alternatively you can build traffic for free by achieving high rankings in the natural search results. This was also discussed in the first part of our lecture. Viral Marketing can be defined according to (Chaffey et al, 2009) as “a marketing message that can be communicated from one person to another.”

Viral marketing can be spread via communication between groups of people, emails, websites and more. There are two main forms of viral marketing and these are pass along emails and also discussions within social networks.

Virgin is a very well known and very large business. With their blog and also their website Virgin can promote new offers and deals, it is also a way of interacting with potential customers whilst promoting their brand.

References

Internet marketing, Chaffey et al, 2009
Http://computer.howstuffworks.com/question717.htm
Http://www.landscapeleadership.com/blog/bid/320802/is-Google-s-New-Algorithm-Responsible-for-Dramatic-Increase-in-Organic-Search-Traffic
Http://www.entrepreneur.com/article/223567

Lecture 1 - Apple Pay

During this lecture was when we starting getting down to business and started to understand what E-marketing really was.

 

 

Apple are increasing the security on the Apple IPhone and exploring the possibility of scanning the thumb print or even the Iris. Apple used the scanning of the thumb print due to the creation of the IPhone 5S. Apples research shows that more than 50 percent of smartphone users did not even protect their smartphone with a simple pass code. Touch ID is believed to be a seamless way to use your own unique fingerprint as a passcode, your fingerprint is one of the best passcodes in the world. Apple again improved the level of security with the IPhone 6 where paying in stores or within apps has never been easier! You will no longer need your wallet or purse as now with the IPhone 6 you can pay with a single touch. This is possible thanks to the innovative Near Field Communication antenna, all you need to do is hold your phone near the contactless reader with your finger on Touch ID. Apple believe that because the payments will be made by fingerprint it is of better proof and therefore safer and more secure.

Amazon have started using Predictive sales. "Amazon knows what you want before you buy it" Amazon filed for the patent officially known as "method and system for anticipatory package shipping" Amazon can see everything that you have clicked on, including time on site, duration of views, links clicked and hovered over, shopping cart and wish lists. This can then provide "decision support for speculative shipping of items". Overall Amazons research shows that 7/10 people will not return an item even though they can send the item back for free! Therefore Amazon are making a profit for items people didn't even order.

Virgin will be linked throughout my E-marketing topic. See the Virgin Groups Blog here: http://blog.virgin-atlantic.com/t5/About-Our-Blog/bg-p/About#.VISGzGdyaUl

References

Http://support.apple.com/en-us/ht5949
Https://www.apple.com/apple-pay/
Http://www.predictiveanalyticsworld.com/patimes/amazon-knows-what-you-want-before-you-buy-it/

Meeting Garth

During our first E-marketing lecture we were introduced to our new lecturer Garth! During this lecture we established that he had different ways of teaching and helping us learn and even compared himself slightly to Socrates and how his teaching skills relate to his own. Each of us then had an opportunity to say a little bit about ourselves and tell everyone about our previous education and what we studied. Shortly after this we were then split into smaller groups and then had to choose a company of our own choice and research this travel organisation in relation to E-marketing.