Apple are increasing the security on the Apple
IPhone and exploring the possibility of scanning the thumb print or
even the Iris. Apple used the scanning of the thumb print due
to the creation of the IPhone 5S. Apples research shows that more
than 50 percent of smartphone users did not even protect their
smartphone with a simple pass code. Touch ID is believed to be a
seamless way to use your own unique fingerprint as a passcode, your
fingerprint is one of the best passcodes in the world. Apple again
improved the level of security with the IPhone 6 where paying in
stores or within apps has never been easier! You will no longer need
your wallet or purse as now with the IPhone 6 you can pay with a
single touch. This is possible thanks to the innovative Near Field
Communication antenna, all you need to do is hold your phone near the
contactless reader with your finger on Touch ID. Apple believe that
because the payments will be made by fingerprint it is of better
proof and therefore safer and more secure.
Amazon have started using Predictive sales.
"Amazon knows what you want before you buy it" Amazon filed
for the patent officially known as "method and system for
anticipatory package shipping" Amazon can see everything that
you have clicked on, including time on site, duration of views, links
clicked and hovered over, shopping cart and wish lists. This can then
provide "decision support for speculative shipping of items".
Overall Amazons research shows that 7/10 people will not return an
item even though they can send the item back for free! Therefore
Amazon are making a profit for items people didn't even order.
Virgin will be linked throughout my E-marketing
topic. See the Virgin Groups Blog here:
http://blog.virgin-atlantic.com/t5/About-Our-Blog/bg-p/About#.VISGzGdyaUl
References
Http://support.apple.com/en-us/ht5949
Https://www.apple.com/apple-pay/
Http://www.predictiveanalyticsworld.com/patimes/amazon-knows-what-you-want-before-you-buy-it/
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