Lecture 6 - Change to value systems as a result of interactive media

 

Digital Media has been defined by (PC Mag) as "Any storage device that holds digital data. All data generated in a computer are digital. See media, digital, magnetic disk, magnetic tape, optical disc and USB drive. (2) Any type of information stored in the computer, including data, voice and video"

There are differing roles of digital media and these devises according to WiseGeek can include :
 

             Computers, mobile devices, video game consoles, projectors, television and radio.
             Consumers access these files mostly for entertainment and educational value;

             however, others are used for manipulation into other forms of media,
             such as movies, albums or websites.

WiseGeek shows an understanding of what different types there are of digital media. Digital Evolution was the next thing which we discussed in my 6th lecture and below will be a picture in which explains what digital evolution is.

What is Mobile Marketing?

Marrs, M. (August 19th, 2013) states that,"mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options" Because there is such a large amount of mobile phone users (see graph below) then organisations are starting to market through mobile phones to attract a larger amount of peoples attention.

What is Permission Marketing?

Permission marketing according to Rouse, M. is "Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information

References:

Marrs, M. (Published: August 19th 2013) What is Mobile Marketing and Why Does It Matter? Available at: http://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing  [Accessed] 7.12.2014

PC Mag, Encyclopedia, Available at: http://www.pcmag.com/encyclopedia/term/41342/digital-media [Accessed] 7.12.2014

WiseGeek, What are the different types of digital media, Available at: http://www.wisegeek.org/what-are-the-different-types-of-digital-media.htm [Accessed] 7.12.2014

Rouse, M. Permission Marketing, Available at: http://searchcrm.techtarget.com/definition/permission-marketing [Accessed] 7.12.2014